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We’ve come a long way…
From humble beginnings to exciting future directions, the
Alexander story is an Australian business success.
Since 1884, the Alexander name has been at the forefront of branding, retailing and marketing. From day one we’ve shown excellence in launching and growing brands within the Australasian region. Today, the business, now in its 6th generation, leads the way in the leather goods, specialist stationery, travel goods, and personal accessories markets.
Underlying each and every part of the ALEXANDER BRANDS business is our assurity of quality - from the finest of details to the most ambitious marketing and promotions strategies.
It’s this attention to detail, combined with a progressive outlook that has established ALEXANDER BRANDS as a long-term player and an even bigger future success.
OUR VALUES
With a history of family traditions, we have always valued our team members, brands, as well as our customer and supplier relationships. Today these values are even stronger.
A dedicated team of professionals ensure our core values are practised - from the retail storefront to the warehouse and distribution of our products.
Terms like “honesty, integrity and professionalism” are not just clichés; we believe in them in every way and have built our business on their true meaning.
We have a passion for our business few companies can boast. Our products are unique; our approach is different. We always strive for exceptional levels of innovation and creativity.
OUR EXPERTISE
ALEXANDER BRANDS is a highly professional organisation with solid experience in brand and retail marketing including major department, chain store and independent retailers.
Our channels of distribution include both the retail and corporate arenas. Through our retail and online stores, we have a greater insight into what makes the consumer tick.
Our teams are located in all major states of Australia and New Zealand, with state of the art warehousing and distribution supported by wide area networked IT infrastructure.
We understand marketing and continue to build brands based on the combination of solid management and marketing expertise.
We look forward to carrying our traditions further into the future and developing even greater success
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